# Newsletter

> Collect subscribers in the shop and at checkout, write newsletters with ready-made blocks and track opens and clicks.



With the Newsletter app you keep in touch with guests between visits. Subscribers are collected in the shop and at checkout, and you write and send the newsletters straight from Awrora — without an external email tool.

<Callout type="info" title="Newsletter is an app">
  The app works on every plan. Switch on **Newsletter** under <Path>Settings → Apps</Path>. **Newsletter** then appears under Apps in the sidebar. Read more about [apps](/apps).
</Callout>

The app has three tabs: **Newsletters** (your newsletters), **Subscribers** and **Settings**. At the top of the first tab you'll see **Active subscribers**, how many emails you have left this month and which **Sender** the newsletters go out from.

<Screenshot id="nyhetsbrev-lista" alt="The Newsletter app with active subscribers, emails left, sender and the list of newsletters" />

## How guests become subscribers

When the app is on, guests can sign up in several places. Every box is unticked until the guest ticks it themselves.

* **Checkout** — a box below the email field when the guest books.
* **The shop's newsletter section** — add the **Newsletter** section in the [web editor](/channels/shop/web-editor). It shows a field for the email address (and optionally the name) and a button.
* **Forms** — switch on **Ask about the newsletter** in a [form](/channels/shop/forms).
* **The customer account** — guests with an account in the shop can switch the newsletter on or off in their profile themselves.

Each subscriber automatically gets tags based on where they signed up, for example `source:booking` or `source:form`, and often also which experience or form it was. You can then choose recipients by those tags.

## Subscribers

Under the **Subscribers** tab you'll see **Email**, **Status**, **Tags**, **Source** and when the person signed up. Filter by status or search for an address.

* **New subscriber** — add a person by hand. Tick that the person has asked to receive the newsletter themselves.
* **Import** — upload a CSV file with an **email** column and ideally **name** and **tags**. You can put a tag of your own on everyone imported, so it's easy to send to just that list. Addresses that have unsubscribed or bounced are never added again.
* **Export** — download the whole list as a CSV file.

In the menu on a row you can **Unsubscribe** a subscriber, who then gets no more newsletters, or **Delete** the address from the list completely.

<Callout type="warning" title="Only people who opted in">
  Only import and add people who have asked to receive your newsletters themselves. It's both a legal requirement and what keeps your sends out of the spam folder.
</Callout>

## Write a newsletter

<Steps>
  <Step title="New newsletter">
    Click **New newsletter** under the **Newsletters** tab. Give the newsletter a name and choose what to **Start from**: **Blank newsletter**, **News**, **Offer** or a template you've saved before. Click **Create newsletter**.
  </Step>

  <Step title="Mailing">
    Fill in the **Subject line** and ideally the **Preview text**, the short text shown after the subject line in the inbox. The **Name** is only shown in the admin.
  </Step>

  <Step title="Recipients">
    Choose **All active subscribers** or **Subscribers with specific tags**. With tags, you choose whether the recipient should have **Any of the tags** or **All of the tags**. Below the field you'll see how many people the newsletter goes to.
  </Step>

  <Step title="Content">
    Build the newsletter from blocks: **Logo**, **Heading**, **Text**, **Image**, **Button**, **Divider**, **Spacer**, **Social media** and **Columns**. Drag the blocks to change the order.
  </Step>

  <Step title="Save">
    Click **Save** in the bar that appears when you have unsaved changes.
  </Step>
</Steps>

<Screenshot id="nyhetsbrev-redigera" alt="A newsletter with subject line, recipients and content blocks" />

Personalise the subject line and text with `{firstName}`, `{fullName}` and `{siteName}`. The unsubscribe link and the company's address are added at the bottom of every newsletter automatically.

In the **Actions** menu you can **Preview** the newsletter as on desktop and mobile, **Save as template**, **Duplicate** or **Delete** it.

<Callout type="tip" title="Let Aurora write it">
  Ask [Aurora](/ai-assistant) to write a draft, for example "make a newsletter about this autumn's paddling tours for everyone who has booked kayaking". She can also send the newsletter, but always asks you first.
</Callout>

## Send

<Steps>
  <Step title="Send a test">
    Click **Send test** and enter up to three addresses. The test email is marked with \[Test] in the subject line and doesn't count towards this month's quota.
  </Step>

  <Step title="Send or schedule">
    Click &#x2A;*Send…** and choose **Send now**, which goes out within a few minutes, or **Schedule** and pick a date and time. You'll see the recipients and how many emails you have left this month.
  </Step>
</Steps>

A send can't be recalled once it has gone out. You can change a scheduled newsletter by clicking **Cancel schedule** — it then becomes a draft again. While a send is in progress you can **Stop sending**, and anyone who hasn't received the newsletter yet won't get it.

Admins send, schedule and stop newsletters. Editors can write newsletters, manage subscribers and send test emails.

### This month's quota

How many emails you can send per calendar month depends on your plan. The quota resets on the 1st of every month, and a single send can never be larger than what the plan gives you in a month. If a send doesn't fit, it's stopped before it starts — narrow the selection, wait until next month or change plan under [Plans and billing](/settings/plans-and-billing).

## Statistics

Once the newsletter has gone out, it shows how many people it was sent to, **Delivered**, **Opened**, **Clicked** and **Unsubscribed**, plus **Bounces and errors** and the **Most clicked links**.

Opens are counted when the recipient's email client loads the newsletter's images. Some clients, such as Apple Mail, do this automatically, so the open rate is only an indication. Clicks are more reliable.

<Callout type="warning" title="Paused sending">
  If a send gets too many bounces or spam complaints, newsletters are paused. Contact Awrora support to resume them. You can still edit newsletters and send test emails.
</Callout>

## Sender

Under the **Settings** tab you choose which address the newsletters are sent from. You need to be an admin to do this.

| Sender                          | How it works                                                                                                                                                                                           |
| ------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| **Awrora's newsletter address** | Default. Newsletters go out from an address with your company's short name on Awrora's newsletter domain, for example `kajakbolaget@nyhetsbrev.awrora.app`. Works straight away, with no DNS settings. |
| **Your own email domain**       | Newsletters go out from your own verified domain. Requires a verified email domain — contact Awrora support to connect one.                                                                            |

Under **Sender** you fill in the **Display name**, the name recipients see in their inbox, and the **Reply-to address**, where replies go. If you leave the fields empty, the organisation's name and email address are used. Click **Save** when you're done.

## Unsubscribing

Every newsletter has an unsubscribe link. The recipient confirms with one click and gets no more newsletters. The subscriber stays in the list with the status **Unsubscribed**, and the address is never added again by an import.

## If you switch off the app

If you uninstall Newsletter, the box at checkout, the newsletter box in forms, the choice in the customer account and the shop's newsletter section all disappear. Subscribers and newsletters are kept, so if you install the app again, everything is still there.