# Sales channels

> Choose where guests can book — in your own shop, embedded on an existing website or through AI services.



Sales channels control where guests can book. You manage them under <Path>Settings → Sales channels</Path> and switch a channel on with **Activate**. Active channels appear under **Sales channels** in the sidebar. To switch a channel off, choose **Uninstall** on its row under **Active sales channels**. Existing bookings and data are not affected.

<Screenshot id="saljkanaler-installningar" alt="Settings → Sales channels with available and active sales channels" />

| Channel         | What it does                                                          | Read more                                     |
| --------------- | --------------------------------------------------------------------- | --------------------------------------------- |
| **Shop**        | Your own booking shop on the web. Switched on from the start.         | [The shop](/channels/shop)                    |
| **Iframe**      | Embed the booking on an existing website. Switched on from the start. | [Embedding](/channels/embed)                  |
| **AI shopping** | Let AI services such as ChatGPT find and book your experiences.       | [The AI sales channel](/channels/ai-commerce) |