# Statistics

> Follow sales, occupancy and conversion — by experience, source, weekday and departure.



Under **Statistics** in the sidebar you can see how things are going: how much you're selling, how full you are and where your bookings come from. Everything is calculated from your own bookings and updated continuously. Statistics are included in every plan.

<Screenshot id="statistik-oversikt" alt="The Statistics page with the period picker, key figures in Sales — overview and charts per day" />

## Choose period and selection

* **Period** — choose from **Preset periods** (Today, Yesterday, Last 7 days, Last 30 days, This month, This year), or switch to **Custom period** and choose the start and end dates yourself.
* **Sold or completed** — in the filter, choose what the date should mean:
  * **Sold** counts bookings by when they were made. Good for following sales.
  * **Completed** counts by when the tour runs. Good for seeing what you actually run and earn in a given period.
* **Filter** — limit to certain **Experiences** or a particular **Source**: Online, Admin, Agency, AI agent or API.

## Key figures

Under **Sales — overview** you'll find:

| Key figure                             | What it shows                                                                          |
| -------------------------------------- | -------------------------------------------------------------------------------------- |
| Confirmed bookings                     | Bookings that are complete.                                                            |
| Pending                                | Bookings that aren't confirmed yet, for example unpaid ones.                           |
| Unique buyers                          | How many different people have booked.                                                 |
| Net revenue                            | Net sales for the period.                                                              |
| Average order value                    | Average amount per booking.                                                            |
| Booking conversion                     | The share of views of an experience that turned into a booking.                        |
| Checkout conversion                    | The share of those who started checkout who went on to book.                           |
| Guests                                 | Total number of guests.                                                                |
| Occupancy                              | The share of places that are sold. Shown when you've chosen **Completed**.             |
| Cancelled and cancellation rate        | How many bookings, and what share, have been cancelled.                                |
| Gift card income and gift cards issued | Sales of gift cards. Shown when the [Gift cards](/apps/gift-cards) app is switched on. |

## Deeper analysis

* **Sales funnel** — from experience view to started checkout and purchase. Here you can see where visitors drop off. The funnel isn't shown when you filter on a source.
* **Bookings per day** and **Revenue per day** — charts across the period.
* **By experience** — which experiences sell best and have the highest occupancy.
* **By source** — how much comes from the shop, the admin, resellers, AI agents and the API.
* **New and returning** — how many buyers are new and how much the returning ones account for.
* **Discount leakage** — how much of the sales value has gone on discount codes.
* **Booking window** — how far in advance guests usually book.
* **By weekday** — which days sell and fill up best.
* **By departure** — bookings, guests, occupancy and net for each individual departure.

<Callout type="tip" title="Use the booking window">
  If most people book only a few days in advance, it's late to market a departure the week before. If they book months in advance, it may be worth opening more departures early.
</Callout>

## Export

Click **Export CSV** to download the statistics for the selected period and selection, for example to work with them further in a spreadsheet or send them to your accountant.

Bookings, customers, experiences, discounts and gift cards can also be exported from their own lists. If you need a summary in a different form, you can ask [Aurora](/ai-assistant), the AI assistant, to make a report as a PDF.

## Good to know

* Bookings that were paid in a previous booking system and moved here are included in revenue. Their source is **Admin**.
* You can see payouts and fees from Stripe under **Finance** in the sidebar. See [Payments](/finance/payments).
* You can follow sales via AI services in detail on the page for [the AI sales channel](/channels/ai-commerce).